Amazon Unveils Amazon ‘Fire’ Smartphone

Amazon entered into the market of smartphone with ‘Fire’ device. Amazon being a top-notch E-retailer in the ecommerce industry has its own kindle devices and services that have been using by many consumers. Now, Amazon has come up with smartphone called ‘Fire.’ As reported in The Wall Street Journal, ‘AT&T will be the exclusive carrier for the new Amazon Fire phone.” Some market experts have quoted that the smartphone may be available with data that lets users access to Amazon services without using up any data. Unveiling the Fire Smartphone, Jeff Bezos CEO said, ” Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features.” Amazon Fire is a 3D smartphone and is the first smartphone Amazon (AMZN, Tech30) has produced on its own.


Currently, Amazon Fire will be available only in US regions through AT&T versions. Fire Phone of 32GB version will cost $199. While, for 64GB version, Fire smartphone from Amazon will cost $299 in US. Both the versions of smartphones are available with two years of a contract that is higher. Jeff Bezos also stated that Amazon worked hard in perfecting the phone’s design. For now, the phone is available in black color with sleek body that closely resembles the look of the Apple iPhone 5s. However, in the technology market of smartphone, it might be hard for Amazon to compete with top branded smartphones of Apple, Nokia, and Samsung. The smartphones of Samsung, Apple and Nokia, are huge in demand and consumers have adjusted with their own brand phone.

“It’s a tough space,” said Julie Ask, an analyst at Forrester Research. “But the prize is also big and significant. There’s no doubt mobile phones are becoming the primary engagement point for users.” People have engaged with these smartphones brands from many years, when these brand phones were new in the market they have also spent years in providing the best quality and high-functionality service to its users. Now the smartphones have been on top-notch where no other brand smartphones can compete with them. For Amazon, this might be no problem as it is an online shopping company, it can sell its own mobile phone but leaving it in the market for selling may be difficult to expect a good sale of smartphones.


The LaTimes said ‘AT&T will be the only carrier for the phone, and going to release July 25.’ Mike Levin, a partner at Consumer Intelligence Research Partners said “They used to be an online retailer. And now they’ve created a much more integrated set of products and services that meets people’s needs for more than just buying goods.”  Indeed, the Amazon Fire smartphone comes with preloaded media and shopping features for its consumers. Bezos also highlighted the Fire phone’s capabilities with video and music streaming. As Amazon is online e-commerce business, online shopping in will be much easier and convenient for users.  People those who have used the Amazon Kindle Fire series services, this smartphone will be treat for them to have in the series of Amazon Fire.


In Seattle press conference, Washington on Wednesday, Amazon officially unfolded its own brand Amazon Fire Smartphone. Amazon Fire is a customized android OS based smartphone that is powered by high-speed processor with unique powerful functionality features and applications. The smartphone designed like other smartphones and available in a full-touchscreen display with rubberized body. The Fire phone’s key differentiating features is unique and spins around a combination of sensors. There are four front-facing cameras in Amazon Fire phone that track the user’s head that facilitate a variety of 3D effects and gesture controls. Not only for video calling purpose, users can also make use of secondary cameras for taking superb quality self-photographs and videos as well.  Amazon’s enter into the smartphone world will  add up some new kind of unique features and superb apps built smartphones to mobile phone market.

Amazon Fire Phone in Brief

Amazon 3D Fire is a 4G LTE smartphone which is made from durable-finest quality rubberized material and available in comfortable design. The side buttons in this Amazon smartphone made of anodized aluminum material. Fire Phone comes with 4.7-inch IPS 720p touchscreen display and boasts Gorilla Glass 3 Shield protection for screen and back panel as well. The brightness and display quality can review only after the smartphone gets released to the market.  Coming to the camera, users can capture amazing photographs and record blur-free videos of high-quality in its 13-megapixel camera. There are four front-facing secondary cameras in this smartphone of Amazon.  Users can store unlimited videos, and photos in its Cloud Drive apps.


On the front, there are two stereo speakers that offer virtual surround sound effects. Amazon 3D Fire Smartphone is powered by 2.2 GHz Quad-Core CPU and Adreno 330 GPU Processor and boosted with Qualcomm Snapdragon 800 Chipset and 2GB of RAM support. The operating system used in Fire is android customized version, which looks as the same OS that is in Kindle Fire series of Tablets. Though the Fire OS is based on Android but still it lacks in providing excellent functionality like any android or google devices. However as a substitute of hardware average functionality, Amazon is providing unique features in Fire Smartphones, which will offer better usability experience to its users. Well, some of the extra add-on features in Amazon Fire smartphone are:

  • Four front-facing 3D effects cameras
  • Free access for up to one million songs
  • Supported with Amazon Prime Video and Prime Music
  • Switch from reading and listening book simultaneously
  • X-Ray feature allows exploring of details related to various informations
  • Firefly feature in camera can recognizes up to millions of objects
  • MayDay feature allows to get connected to customer care by clicking just one button

Other than all these features, there are also many more applications that have been preloaded in this smartphone in order to provide the best and high-end services to customers. You can order Amazon Fire Smartphone online in

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