Flipkart Launches Digiflip Series Tablet And Mobile Phones 

India’s largest E-retailing company Flipkart is looking forward to launching a series of tablets and mobile phones under Digiflip brand. According to Economic Times News Report, it is said that Flipkart going to use overseas vendor for sourcing these devices. Flipkart is expecting to increase its selling margin in electronics with the launch of Digiflip mobiles and tablets. So far, Flipkart has been selling various Digiflip accessories like headphones, bluetooth speaker, car charger, portable charger, earphones, etc….  Flipkart Launches Digiflip Series Tablet And Mobile Phones with great specs from Flipkart.


“Flipkart will be launching the new series of Digiflip brand mobiles and tablets very sooner, “said a person involved in the process who did not wish to be identified. In Flipkart, Digiflip brand accessories were launched in the year 2012. Just like Amazon, which has its own Amazon Kindle Fire range of tablets, PC and e-Readers, Flipkart is also following on the same footsteps of Amazon. As reported in Economic Times “If Flipkart limits the number of models, provide great specs that set them apart and price it right, it will work,” said Pinakiranjan Mishra, partner and national leader (retail and consumer products).

“There is a glut in the market and the technology changes rapidly,” said Arvind Singhal, chairman of the retail advisory firm Technopak. In addition to this, he also stated to ECT that “They must also provide robust after-sales services onsite.” The present global technology leaders in the Tablet market are Apple and Samsung.  Apple’s iPad Air is priced about Rs 35,900 while Samsung is offering Galaxy Tab 3 at over Rs 26,000 on Flipkart. Whereas Micromax has priced its tablets for affordable price which starting from Rs 4,999 and going up to Rs 13,999. Other than these brands, there are different brands that have launched tablets for affordable and high-price.


According to CMR India quarterly review, about 1.2 million tablets were sold, accounting for a 9.9% annual growth. However, CMR India also mentioned that in July-September 2013, there was bit slow down in the sale of tablet in the Indian market. After mobile and laptop, tablets have been on top-selling position in the technology market. You can find differently branded tablets ranging from 3k to 40k pricing. Tablets are handy in design-looks and offers superb functionality that ideally suits for work and play. The companies like Karbonn, Micromax, Acer, Xolo and many more have been producing tablet that are cheaper in price and comes with robust performance.

Recently Flipkart launched the ‘exclusive online sale of Moto E and Moto G on its online website. Moto E and Moto G are new launch phones of Motorola. Both the phones were offered for lowest discounted price in Flipkart.com. Moto E boasts 4.3-inch screen, 5MP camera, 1GB RAM, 4GB memory, and 1980mAh battery. Motorola Moto E is powered by 1.2GHz Snapdragon 200 dual-core Processor and runs on Android 4.4 KitKat OS. Coming to Moto G, this smartphone features 4.5-inch touch screen display, 8GB/16GB memory, 5MP rear camera, 1.3MP front camera, and 2070mAh Li-ion battery. Motorola Moto G is powered by 1.2GHz Snapdragon 400 Quad-Core Processor and runs on Android 4.4 KitKat OS.


After the successful sale of Moto G and Moto E smartphones, Flipkart has come with Digiflip smartphones and Tablet selling. Times Of India, said “Online Ecommerce retailers usually launch in-house brands in order to overcome the categories or to improve margins of selling the products. The sale of electronics account for 30% of the $2.3 billion (Rs 13,700 crores) Indian online retail market, making it the largest category for e-retailers.” According to Morgan Stanley Research report of last year, where estimated that the e-commerce main would sell Kindle e-readers worth $4.5 billion (Rs 26,900 crore) in 2013. However, it is the digital content that the Kindle powers that make the device valuable to Amazon.

Many online retail markets experts have analyzed that Flipkart will have a huge hit in selling Digiflip products only if the mobile phones and tablets are worth for the given price. Moto G and Moto E is bestselling smartphones in the mobile market. Still, there is a more demand in Flipkart for Motorola Moto E and Motorola Moto G smartphones. The Economic Times report said,  “Flipkart is busy in adding finishing touches on its own brand of tablets labelled Digiflip.” According to the report, most of the Digiflip brand’s electronic accessories are sourced from OEMs in China, Hong Kong, Taiwan, Korea and India. Some expert reports have stated that high-end tablet market is ruled by Apple, followed by Samsung.  While the low-end tablet market governed by budget priced Android tablets of Micromax, Samsung, etc….


There is no much information leaked about Digiflip Mobiles and Tablets from Flipkart. Technology market experts have commented on Flipkart’s tablet that the sale of tablets will be different from selling any other electronic accessories. They have also said that it is a cutthroat competition in the tablet market. Flipkart was started its e-commerce business by selling books online, but now it has grown so big that they have been on topper position in E-retailing industry.  Just like Amazon eBooks, Flipkart also launched eBooks for android, iOS, and Windows Phone apps users. With these mobile apps read books online by downloading or purchasing online from Flipkart.

There are no much details provided regarding Digiflip Mobile Phones and Tablets by Flipkart. However, it is expected Flipkart soon will come up with Digiflip phones and tablets specs and launch date. To compete with other major brands smartphones and tablets, Flipkart should have some powerful specs for its own brand electronic devices. Samsung, Nokia and Apple are the old most brands who have been launching high-functionality smartphones and tablets that are worth for the given price. For Flipkart, it’s easy to sell its own brand devices online in its website only. To guess, Flipkart will sell the Digiflip smartphones and Digiflip tablets for lowest discounted price. Well, Digiflip Tablet and Digiflip Mobiles are expected to be available for sale soon on Flipkart store.

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