With lifestyle quotient soaring new heights, lingerie shopping has become all the more private, easy and quick.

Flurry of designs, sizes, variety and materials have increased the buzz about lingerie shopping online as compared to brick-and-mortar counterparts. Plus  the discreetness of shopping for your self or your spouse has made this a increasingly growing trend. Exclusive discounts and offers from online merchants serve as icing on the cake.

Until now, the Indian women had few choices of sizes, but the online companies are bringing in all the sizes available to western women.

Zivame has an useful to accurately measure your size/fit, on their blog. Buttercups, also has a detailed article on the same topic.

Want to lay hands at online lingerie shopping? Bwitch is the one-stop shop for all kinds of branded and premium-priced women wear. All this is made available to you at flat 15% discount.

Another store in the list is Jabong which is already known for its wide range of products. However, you would not have explored the lingerie collection available here- Kanvin, Enamor, Nike, Lovable, Honeybumm and many more. Avail flat Rs 300 off on Rs 1600 shopping and above and we are sure, the bout of brands here will make this a trivial shopping amount for you.

For more shopaholics and experimenters, better lifestyle products and lingerie collection is available at Pepperfry, Zivame and Craffts. To make things easier and understandable for you, here we list top five merchants where you would love to shop.

Merchant Brands available/condition Deal Offer valid till
Bwitch All major brands available Flat 15-40% discount NA
Craffts Multiple brands Rs. 150 off on minimum invoice of Rs. 850 NA
Jabong Kanvin, Enamor, Nike, Lovable, et cetera 20% on purchase of 3000 and above 30th Sept, 2012
Pepperfry All major brands available/for new buyers Rs. 400 off on minimum purchase of Rs. 850 NA
Zivame Triumph, Enamor, Decathlon, Jockey, Inaya, Penny and many more Upto 90% off NA

So, add spell to your charm and persona. Go shopping!

Good Sites to Buy Lingerie Online in India by